đź‘€ Hey - check out this comprehensive "Lead Onboarding - Building Up [Phase 2]" checklist guide we created!
From speaking to some of the best syndicate leads, they all agree that the number of LPs in your syndicate is one of the most important success factors. In fact we recommend getting to at least 100 members registered before launching your first deal.
This is because investors need to build trust in you before they decide to invest alongside you. So getting their buy-in before you actually ask them to put money down is important.
So I wanted to share a few strategies for growing your LP list.
👉🏻 Easy ones!
First, make sure you have an awesome syndicate profile that covers the key things that get investors excited about (check out Climate Forward & Startup Heroes as they are great examples)
Share your syndicate with your network on LinkedIn & Twitter (here's an example from Palm Beach Ventures [now Torus])
Add your syndicate to AirTree's Angel Investor & Syndicate list.
Create a company page on LinkedIn for your syndicate and make yourself an employee then announce the new role on LinkedIn. Start sharing stuff from the page (then re-share from your personal account).
🔥 A bit more effort, better results!
Would you like to make an appearance on AusBiz TV? We have a partnership with Startup Daily. You just need to write a short article about your syndicate (your background, why you've started it, what you'll be investing in, etc.) that will be posted on Startup Daily and we'll book you in to appear on the show.
Reach out to investors with a personal email inviting them to join your syndicate. There are many lists of investors you can work from: AirTree's Angel Investor & Syndicate list. Good targets include First Believers, AirTree Explorers, Sydney/Melbourne/Brisbane Angels (they usually add this to their LinkedIn)
Reach out to investors in your network (via a personal message on LinkedIn, Twitter, etc.), meet with them 1-1 to trade angel investing notes & thoughts, then you can share what you're investing in and invite them to join.
Email investors in your network, letting them know what you're working on and inviting them to join the syndicate to stay up to date on your deals by joining your syndicate (remember to mention there’s no cost to join or requirement to invest).
Host dinner or drinks for your investor friends
Great results: Host a public event (virtual Fireside chat works well) to announce your syndicate to potential investors. You can invite investors in your network to join to learn more about what you're investing in and why they should join.
Do you know any family offices? Reach out to them. They are increasingly interested in this asset class but often don’t know how to get access. If you can land even a couple family offices that consistently put $50k-$100k into each of your deals then it’ll be easy to fill them!
Do you know anyone (or anyone who knows someone & can introduce you) on the Young Rich List?
Overall it's important to start sharing and talking about what you're doing with your investing and the syndicate regularly, so don't be afraid to tweet, post, write blogs, contribute to podcasts, and speak at events as much as possible.
Remember you can always talk about your syndicate publicly, but not a specific deal.
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